Friday, 16 November 2018

How to create an e-mail newsletter that works.

Hello friends and readers,
As I don't blog that often any more I was thinking whether I should create an e-mail newsletter in order to reach out to all of you from time to time or on a regular basis.
That way you would get my news as well as links to various places I visited, crafts I made, books I read etc.
As I have no idea on how to do this I looked around on the web to find info and advice on how to create a proper e-mail newsletter and found some great pieces of info and advice on myemma.
Although the article I found concerns businesses and how to create an e-mail newsletter to build brand loyalty I am sure we can use lots of the info for personal blog newsletters as well.
You can find the whole article here.
But I thought I could give you the main points here too.
The first and most important thing is that one has to realise that newsletters are written by and for real human beings and not by computer programmes.
People don't like receiving emails that seem impersonal, and are only to promote sales. They want more meaningful content in them.
Want to read more? Ready to jump in and start generating a top-notch newsletter? Awesome! Here are a few tips that will keep you on the right track.
So I hope this gives you some ideas of how to create successfully a newsletter to attract readers to your blog or business.

1. Stay relevant.
You already know your readers want and need value, but you also have to provide material that's both relevant to them and to your brand.

2. Make it shareable.
The perfect way to get extra impact for your marketing effort is to design a great newsletter with relevant content, and then encourage sharing.
You can do this using a simple ask in your call-to-action (CTA) and being sure to make it clickable, or you can put prominent social media sharing buttons where subscribers can find them.

3. Make it simple.
A simple, uncrowded format works best for readers who are in skimming mode. 

4. Make it personal.
Personalizing your newsletter will help ensure it’s opened and read.
In fact, personalized emails get opened 29.3% more often than emails that aren’t personalized, so it’s worth the effort to add this touch to your email newsletter.
Plus, you can boost your revenue 5.7 times through personalization, and that’s definitely a good reason to try this technique out on your next email newsletter campaign.

 As it was mentioned, creating an email newsletter can help you build serious loyalty with your customers and readers.
Newsletters build personal relationships and allow brands to offer customers value-added content that creates repeat customers.
Here are a few of the ways email newsletters accomplish this level of loyalty:
·         Providing important reminders and updates for new products, services, and events to email subscribers only.
·         Offering free gifts and giveaways to subscribers only. Offering these will sporadically allow your customers to feel your email newsletter has recurring value.
·         Giving discounted offers and email-exclusive coupons. These can include early access to sales or email-only sales that will foster exclusivity among your customers and encourage repeat business.
·         Providing relevant, useful content. Need we say more? Content is critical! You can even take it a step further and offer exclusive content that’s only available to subscribers.
·         Using participation bonuses to reward engagement. This can include contests or competitions for customers to write testimonials, post comments, or forward emails.
·         Offering bonuses for social media engagement. Using the same concept as with general participation bonuses, this can include contests for the most social media sharing of your content or even the most mentions of your brand on social media.
You can use one, or all, of these strategies to take your email newsletter to the next level, offering valued customers everything they need to continue to be your biggest fans.

This blog post is a collaboration post. I expressed my own thoughts and used resources on how to create a newsletter for your blog taken from  myemma resources.

Thursday, 15 November 2018

November Gifted Gorgeousness

Hello everyone!
It's GG time again.
For those who are new here Gifted Gorgeousness is the brainchild of Jo of Serendipitous Stitching.
Every month we show things we have stitched for gifts or have received as gifts.
Here is what I stitched from 15th October to 15th November.
First of all because I hadn't done something from my summer ctaftpod I made a small pattern from the card included in the parcel by Brie Harrison  to fit the hoop that was included in it.
This was my grandmother's favourite flower. She called it skoularikia (earrings) but I know it is called fuchsia.
Now there were three hoops on my wall.
Then I started my autumn craftpod
and again chose to stitch something from Brie Harrison's card to fit the hoop included.
So now there are four hoops on my wall.
Then I made the paper mushroom that was included in the parcel.

Mine is not as good as Lucy's so go to Attic24 to see how she made it and developed the whole theme.
Then I made a small piece for Let the people choose-November-Birthstones which is again a brainchild by Jo.
You can read all about it here in my blog.
It's by Palko Lap blog and you can find the pattern here.
This piece I am going to turn into a card or ornament and gift it to a January birthday person.
Is anyone of my readers a January child? Like me?
The other thing I finished is 'All dolled up" by Little House Needleworks.
I had received this from Kaye of Kitten Stitching in one of her giveaways. Thank you so much Kaye, see how beautifully it turned out!
I haven't decided how I am going to finish it yet.
And as it was a gift to me I am going to gift the pattern too so if you want it please let me know clearly in your comment. I will leave this open till November 25th.
I gave myself a gift too. Two Christmas magazines this time. I hadn't bought Christmas magazines for a very long time. And these were the cheapest I could get in Greece. I wanted to buy Prima makes but it was 22 euros. Where are prices going to?
I also want to show you something I noticed in a shop in my neighbourhood. It is an upholsterer's workshop. And these are embroidered pieces all matched together probably to fit a sofa or armchair.
I'd love to see the finished piece.
Also I saw this stitched piece at the antique market last week.
Finally the giveaway from the Halloween blog hop. I gave Barca the chance to help me and she was most willing. 

 Aimetu Clare  of Aimetu's Stitching won the Halloween Happiness pattern. Please send me your full name and address to my e-mail, thanks.
Thank you Jo for gifting it to me it is high time it went to someone else to stitch! I really loved making it.
Hope you enjoyed this GG blog post from me. Have a nice weekend!

Sunday, 4 November 2018

Let the people choose-November-Birthstones

I know this blog is starting to look very cross stitch oriented and nothing more.
I am sorry my friends and followers but time is short I am unable to blog, not much happens in my life since my mum got sick, not much worth blogging about I mean.
So I only blog when I have a challenge and I have to blog. And that happens only with my cross stitching and thanks to Jo!
Jo of Serendipitous Stitching gave us another challenge. Every month on the first Saturday (that was yesterday) we will blog about something we chose in common. Something that follows a monthly theme. It's Let the people choose challenge.
So the November theme is birthstones. I admit I had to ask Jo what she meant, I mean what those who voted for it meant!LOL! After she explained I decided I wasn't up for the challenge because I had no pattern to follow birthstones and I really don't want to stitch things from Pinterest that are not copyright free. So I wasn't going to stitch anything.
But then Rachel of Ten Hour Stitcher blog posted on her blog some free patterns so I thought I could do this. So yes I am up for the challenge.
Birthstones means to stitch something that is related to your month of birth and its colour.
I was born in January and the stone associated with it is garnet.
Garnet is red.
And that's the pattern Rachel put on her blog.
You can find this pattern along with the rest of the months in Rachel's blog or at the original blog that has designed them. That's Palko Lap blog here 
And here's how I made it. I printed the pattern and used the appropriate DMC colour which is 816 called garnet.

I will turn this into a card for a birthday in January for a friend.
Of course if you read Jo's blog post or you look up on the internet you will find many more birthstones cross stitch patterns. Some are with fairies, some are with angels and some are with dragons.
I like them all but I especially liked those ones from etsy. Have a look at Lucie Heaton here. There are some really beautiful patterns like this one.
Apart from birthstones I had started in 2017 to stitch flowers each month but they are not in the colour of the birthstone. I only managed to stitch three months and they are in my WIPs.
The theme for December is dragons if you like to follow.
See you!

Wednesday, 31 October 2018

Halloween Trick or Treat Blog Hop 2018

Hello fellow stitchers and followers!
If you are here regularly then you know that Halloween is not in my stitching themes.
But last year I decided I really wanted to stitch something on the subject and I was lucky enough to win one of Jo's  of Serendipitous stitching giveaways.
It was Happy Halloween and I really loved it and stitched it.
It took me almost a year to do so LOL!I am a slow stitcher!
Jo even gifted me with the glow-in-the-dark thread for it.
So here it is !
How do you like it?
 Some details.

  I framed it into an old IKEA frame I already had.
 Here it is hanging on my kitchen wall along with other Halloween items I have.

And here you can see the glow-in-the-dark ghosts and moon and stars of the pattern in my poor photos. 

The Halloween Trick or Treat Blog Hop is an amusing way to spend sometime visiting blogs this Halloween and is organised by Jo again. 
You can find all the blogs here.
If you visit all the blogs gather the letters each blog gives and decode the secret phrase.
Then run back to Jo's blog to tell her the phrase. You have a week to do so.
It's fun! Also you may win one of her gifts.
If you leave a comment here on my blog about my stitched frame let me know if you would be interested in stitching Happy Halloween yourself. I will randomly choose one of the comments to send the pattern to anywhere in the world.
Since it was gifted to me I want to gift it too.
So please mention if you are interested in winning it!I will leave this open till November 7th.
 As you can see Barca my dog always helps me when I take pictures!
Finally the letter I was given for the phrase is the letter L. It's L like we say LEMON, LOL! I stitched the letter myself. I have made a whole booklet with the alphabet. You can read all about it here.
And now go to the next blog to pay a visit! It is the wicked stitcher!
Enjoy the blog hop!
Halloween hugs from me!

Tuesday, 16 October 2018

October Gifted Gorgeousness and Let the people choose-October-Halloween.

Hello everyone!
Jo of Serendipitous Stitching has just launched something new. She asked us to vote which themes we would like to see in her blog every month and we voted.
The theme for October is Halloween, for November it is Birthstones and for December Dragons. You can follow along, stitch along and visit blogs that take part.
I think I will manage to take part from time to time so for this month October I am with the theme of Halloween

The difference between me and the other cross stitch friends is that we don't celebrate Halloween in Greece. I am a teacher of English though so I teach it at school. I even used to order stickers and things from abroad to surprise my pupils. The last couple of years shops do bring Halloween things in Greece too but still a Halloween cross stitch pattern isn't popular.
But I was lucky because last year I won Happy Halloween cross stitch pattern in Jo's giveaway and promised her and myself to stitch it till the next Halloween. Jo even sent me a glow-in-the-night white thread to make the white parts in the pattern
Therefore this blog post is a Gifted Gorgeousness blog post as well since the pattern, one of the threads and the fabric (I won it in Brigitte's Place giveaway-no blog anymore) were gifted to me.

So I managed to finish it and I am showing it to you.
 The details are lovely!

 I even had a great IKEA frame that matched the pattern.
 You can visit Jo's blog and see the rest of the blogs that have linked up in GG this month here.
Unfortunately I never managed to take a proper glow-in-the dark photo so I can't show you that.It probably needs a special lens!
Also I had serious trouble to photograph this piece as my assistant Barca was always on the way.
 Another GG item here is what I gift myself every season now. It is the Autumn 2018 craftpod kit. You can subscribe to craftpod for one kit or annually. I am so happy with my kits so far.
Here's the content of the Autumn kit.

I will show you what I made with the kit contents in my next GG blog post.
So again if you feel like visiting more blogs that take part in Jo's link parties you just follow the links!
Have a great rest of the month!